Culinary Medicine
The Spectrum Health Culinary Medicine program seeks to engage both health care professionals and community members in the importance of food as a tool in achieving optimal health. The use of beautiful food photography and simple text was developed to let the recipes and healthy ingredients shine. There have now been hundreds of recipe cards developed for their program and other useful collateral for both beginners and avid at-home cooks.
Women’s Health
Women’s Health serves as a key access point for consumers into Spectrum Health: In the 13-county region, it ranks as the second highest service line in terms of volume with nearly 21,000 discharges annually. Because 50% of that region's adult population is women, Spectrum Health wanted to give their marketing materials a special women's touch. This new women's style was developed and implemented into all of their collateral. We choose to go with a warm, soft look as to take a step away from the clinical feel that encompasses most of the healthcare brand.
