Big O’s Smokehouse

Big O’s is a delicious local smokehouse out of Caledonia, MI. They pride themselves in their long family history of smoking meats. While their smoked goods are fresh and gourmet crafted, their brand needed some of the same attention they were giving their meats. With some strategic planning in where Big O’s wanted to position themselves in their market, we landed on a clean, colorful and simplified feel. A product that equally matched its appearance.  

After bringing a fresh look to their logo, we quickly transitioned all of their packaging to a complete update as well. We incorporated light textures that resemble fish and water. The bright pop of colors also helped tie the packaging into the new brand look.