Sui Generis is a comprehensive rebrand for a local furniture store that began as a small downtown shop and quickly grew into a regional destination for quality West Michigan showroom shopping. With their expansion, the need for fresh advertising assets became clear. We refreshed their established brand with a modern facelift, creating new brand standards that feature stylish colors, typography, and graphics reflective of the quality they’re known for.

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Hush Puppies BTS

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Heritage Museum of Newaygo County